Your Home Page offers real estate agents a custom link‑in‑bio hub that connects Instagram posts to live MLS listings and automatically notifies agents via direct messages when viewers express interest. The platform provides branded landing pages, real‑time lead alerts, and scalable subscription plans with optional CRM integration, turning social media traffic into qualified buyer leads.
Funding
Funding not disclosed
Founders
Product
Problem
Realtors often rely on Instagram for exposure, but converting post viewers into qualified buyer leads requires manual effort, such as linking listings and sending direct messages, which is time‑consuming and leads to missed opportunities.
Solution
Your Home Page provides a dedicated link‑in‑bio hub that automatically ties each Instagram post to live MLS listings. When a viewer clicks the link, they are taken to a personalized landing page where they can browse available properties and express interest. The platform then sends automated direct‑message notifications to the realtor in real time, alerting them to hot leads without manual outreach. Realtors can choose from tiered plans that scale lead capacity, and the service includes real‑time alerts, customizable branding, and optional CRM integration, turning social media traffic into actionable sales opportunities.
Target Audience
Primary customers are individual real estate agents and brokerages that actively market properties on Instagram and need an automated way to capture and follow up on buyer interest.
Features
- Automatic connection of Instagram posts to current MLS listings via a custom link
- Real‑time DM notifications to agents when a viewer takes action on a listing
- Warm‑lead tracking with limits per plan (up to 1,000 warm leads, unlimited on Elite)
- Included hot‑lead allocations (3‑30 per month) with optional purchase of extra leads
- Branded landing pages that keep the agent’s name front and center
- Scalable pricing tiers (Kickstart, Build, Pro, Elite) with a 14‑day free trial
- Priority support and hands‑on assistance for higher‑tier plans