This startup operates an athleisure subscription service that provides personalized activewear selections curated by stylists based on individual body types and preferences. By offering discounted, tailored outfits, the company enables women to access high-quality activewear that enhances their confidence and comfort during yoga and fitness activities.
Funding
$3.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women find it challenging and time-consuming to find high-quality, stylish activewear that fits well and matches their personal preferences, often leading to frustration and increased costs due to retail markups. Traditional shopping experiences lack personalization and convenience, making it difficult to discover new brands and styles tailored to individual needs.
Solution
YogaClub is a subscription service that delivers curated activewear outfits directly to customers, offering a personalized and convenient solution to the challenges of finding the right workout apparel. By completing a style quiz, members provide insights into their size, style preferences, and workout routines, enabling stylists to select three-piece outfits from premium brands at a significant discount. This service eliminates the need for time-consuming shopping trips, provides access to a wide range of brands, and ensures that each outfit is tailored to the individual's unique needs and preferences.
Target Audience
YogaClub primarily targets women who are active and interested in yoga, fitness, and athleisure wear, seeking a convenient and affordable way to update their workout wardrobe with personalized styles from premium brands.
Features
- Personalized styling based on a detailed style quiz that captures individual preferences and sizes
- Three-piece activewear outfits featuring premium brands at up to 50% off retail prices
- Access to a diverse range of activewear brands, including Beyond Yoga, Onzie, and Teeki
- Flexible membership options, including monthly, bi-monthly, and quarterly plans
- Easy online exchanges for items that don't fit or match the member's style
- Referral program that allows members to earn discounts by referring friends
- Socially conscious initiative where YogaClub provides yoga and mindfulness classes to children in need for every box delivered