Yofi provides a platform to proactively identify and prevent return fraud and policy abuse by analyzing digital body language and customer touchpoints. The system utilizes extensive data sources and consortium intelligence to detect suspicious activity and cluster bad actors. This allows merchants to reduce financial losses, protect revenue, and ensure seamless experiences for legitimate high-value customers.
Funding
Funding not disclosed
VIFounders
Product
Problem
Retailers face significant profit loss and skewed data due to policy abuse from resellers, bots, and return abusers. Fraudulent accounts and policy violations undermine data integrity, leading to inaccurate customer insights and ineffective decision-making. This abuse also negatively impacts the customer experience for legitimate shoppers.
Solution
Yofi provides an identity platform that uses machine learning to identify and filter out bad actors, protecting retailers' profits and ensuring data integrity. By understanding customer intentionality, Yofi's platform creates dynamic policies to prevent abuse of returns, discounts, and loyalty programs. The platform integrates into existing processes and applications to provide a filter for understanding legitimate customer interactions and analytics. This allows retailers to prioritize genuine customers, improve customer experience, and make more informed business decisions.
Target Audience
Yofi's primary customers are e-commerce retailers and brands seeking to prevent policy abuse, improve data accuracy, and protect profits.
Features
- Machine learning-driven identification of bots, resellers, discount abusers, loyalty abusers, and serial returners
- Dynamic policy creation to prevent abuse of customer-friendly policies
- Integration with existing e-commerce platforms, CRM systems, and marketing automation tools
- Real-time risk scoring to flag suspicious transactions and accounts
- Data protection measures to remove bad actors and fake accounts from skewing data
- Reporting and analytics dashboards to track the impact of abuse prevention efforts
- API access for custom integrations and workflows