Yieldmo operates a creative and media results platform powered by predictive technology for ad decisioning and optimization. The YMax Platform curates inventory and audience data to match tailored creative experiences to specific publisher opportunities. This approach leverages extensive exchange data and proprietary attention signals to efficiently achieve advertiser KPIs across brand awareness and performance goals.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MMFounders
Product
Problem
Mobile advertisers and app publishers often face fragmented ad formats, limited inventory visibility, and suboptimal yield, making it difficult to acquire users cost‑effectively and monetize app traffic at scale.
Solution
YieldMo operates a programmatic advertising platform that links advertisers directly with mobile publishers across all major ad formats. The platform runs real‑time auctions and applies data‑driven optimization to match the highest‑paying demand to each impression. By unifying inventory and leveraging automated bidding, YieldMo improves fill rates, increases eCPM, and delivers precise user‑acquisition campaigns. Advertisers gain access to granular audience segments, while publishers receive a single integration point for managing and monetizing their mobile ad stack.
Target Audience
The primary customers are mobile app publishers seeking to monetize their inventory and brands or agencies that run user‑acquisition campaigns on mobile devices.
Features
- Real‑time bidding engine that evaluates demand sources per impression to maximize eCPM
- Cross‑format support for banner, interstitial, rewarded video, native, and playable ads
- AI‑based yield optimization that adjusts floor prices and pacing based on performance signals
- Audience segmentation and look‑alike modeling for targeted user‑acquisition campaigns
- Publisher SDK and API for seamless integration with iOS, Android, and Unity apps
- Built‑in fraud detection and viewability measurement to ensure brand safety
- Unified reporting dashboard with granular metrics, revenue attribution, and exportable data feeds