Yext provides a Brand Visibility Platform that centralizes a company’s location data in a structured knowledge graph and automatically distributes accurate listings, reviews, and AI‑optimized pages to hundreds of search and discovery services. The platform adds hyper‑local competitive insights, AI‑driven content updates, and integrated review and messaging tools, helping multi‑location enterprises maintain consistent digital presence and improve local traffic and conversions.
Funding
$200M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Multi-location brands struggle to keep their business information consistent, up‑to‑date, and optimized across the growing number of AI‑driven and traditional search platforms, leading to missed discovery opportunities, lower trust, and reduced conversion at the local level.
Solution
Yext offers a unified Brand Visibility Platform that centralizes a brand’s data in a structured knowledge graph and distributes accurate listings, reviews, social content, and AI‑optimized pages to all relevant search and discovery channels. The platform provides hyper‑local competitive insights and actionable recommendations, enabling marketers to benchmark performance against nearby rivals and prioritize improvements. Integrated AI and machine‑learning models automate content updates, optimize for both AI and conventional search rankings, and generate insights that drive higher traffic and conversion. Seamless integrations with existing marketing tools and third‑party publishers allow brands to manage their entire digital presence from a single interface while maintaining compliance and enterprise‑grade security.
Target Audience
Primary customers are multi‑location enterprises—such as retail chains, hospitality groups, and service franchises—that need to control and optimize their digital presence across thousands of locations.
Features
- Centralized knowledge graph that structures brand data for real‑time distribution to AI systems and traditional search engines
- AI‑driven competitive benchmarking with hyper‑local insights and prescriptive action recommendations
- Automated listings management across ~200 third‑party publishers, ensuring consistent NAP and rich content everywhere customers search
- Integrated review monitoring, response tools, and first‑party review generation to boost trust signals
- Hyper‑local social content creation and 1:1 messaging capabilities for multi‑channel customer engagement
- AI‑optimized page builder (Pages) with streaming static generation for fast, scalable web experiences
- AI‑powered search and chatbot (Search & Chat) that deliver natural‑language answers and task automation
- Enterprise security features including SOC 2 compliance, encryption, and granular access controls