YEpsilon
YEpsilon is an AI agent for B2B demand gen teams that connects CRM, product analytics, and website data to autonomously manage Google Ads, LinkedIn Ads, and Meta campaigns. The platform discovers buyer personas, creates full campaign structures from a conversational prompt, and re-optimizes all active campaigns every six hours using kill, scale, and shift decisions. Every optimization action is logged with a reason, and high-impact changes route through a tiered approval system.
- Advertising Technology
- AI Agents
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
B2B demand gen teams struggle to keep paid campaigns aligned with rapidly shifting audience behavior, often discovering meaningful segment changes only weeks later in ROAS reports—after budget has already been wasted. Manual targeting updates across multiple ad platforms cannot keep pace with the speed at which buyer personas and conversion signals evolve, creating a persistent gap between CRM/product data and live campaign performance.
Solution
YEpsilon connects a company's CRM, product analytics, and website behavior tools into a unified data picture, then uses that signal to autonomously manage Google Ads, LinkedIn Ads, and Meta campaigns. The platform discovers buyer personas from the connected data, generates full campaign structures from a conversational prompt, and re-optimizes all active campaigns every six hours using kill, scale, and shift decisions. Every optimization action is logged with a reason, and high-impact changes route through a tiered approval system (conservative, balanced, aggressive, or monitor-only) so teams retain control. The system also produces creative variants automatically, A/B tests them to statistical significance, and rotates in fresh copy before ad fatigue sets in.
Target Audience
Primary users are B2B SaaS demand gen, RevOps, and pipeline teams running inbound and outbound plays who need AI that understands the full funnel from MQL to SQL to revenue, rather than just top-of-funnel metrics. The platform serves marketing teams at companies connecting CRM and product analytics to paid acquisition on Google, LinkedIn, and Meta.
Features
- Data unification across 14+ sources including HubSpot, Salesforce, Pipedrive, GA4, Mixpanel, Amplitude, Segment, and Stripe with one-click connections
- Persona discovery that auto-synthesizes audience profiles from CRM and product analytics and refreshes them as the customer base evolves
- Conversational campaign creation that builds multi-persona ad groups, keywords, and ad variants from a single text prompt using real search volume and CPC data
- Six-hour ROAS optimization cycles executing kill, scale, and shift decisions on budget allocation by platform and audience
- Spend safety monitor with daily cap enforcement and pre-flight health checks before every optimization cycle
- Tiered approval modes (conservative, balanced, aggressive, monitor-only) with full audit trail for every logged action
- Creative studio with A/B testing that declares statistical winners, plus automatic generation of fresh per-persona creative variants
- AES-256 encryption, OAuth 2.0 authentication, SOC 2-aligned practices, and EU + US data residency options