YELM manufactures impact-resistant safety gear for horseback riders, utilizing specialized materials and ergonomic designs to enhance protection during falls. This gear mitigates the high risk of injury in equestrian sports, fostering greater rider confidence and safety.
Funding
$445.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Horseback riding carries a significant risk of head and body injuries from falls, impacting rider safety and confidence. Traditional safety gear may not offer sufficient impact resistance or may lack the flexibility needed for optimal performance.
Solution
YELM manufactures and sells impact-resistant safety gear designed specifically for horseback riders. Their product line includes hybrid helmets and body protection vests incorporating specialized materials and ergonomic designs. YELM's gear aims to mitigate the risk of injury during falls, providing riders with enhanced protection, flexibility, and confidence. The company's helmets are equipped with the MIPS safety system to minimize rotational forces on the brain during impact.
Target Audience
The primary target audience includes horseback riders of all levels seeking enhanced protection and safety gear.
Features
- Hybrid helmets with MIPS (Multi-directional Impact Protection System) to reduce rotational forces during falls
- Body protection vests designed for flexibility and ventilation
- Optional crash sensor add-on
- Helmet configurator for customized designs
- Accessories such as CAM adapters and headlights
- Y/ELM+ branded merchandise, including caps, saddle pads, tote bags, sweatpants and sweatshirts