Yellowbrick provides a data-driven platform that helps commercial landlords and brokers quickly identify and target specific retail tenants for vacant spaces. By delivering a ranked list of hyper‑focused prospects, detailed trade‑area analysis, and personalized outreach scripts, the service reduces leasing cycles from months to weeks, enabling faster, more precise tenant acquisition.
Funding
Funding not disclosed
Founders
Product
Problem
Commercial real estate landlords and brokers rely on generic listings, broad email blasts, and manual research to fill vacant retail spaces, resulting in long leasing cycles—averaging seven months—even when vacancy rates are low.
Solution
Yellowbrick offers a data-driven tenant acquisition platform that transforms a vacant property into a ranked list of 25 highly targeted retail prospects. The service matches each prospect to the space based on size, format, and trade‑area fit, then provides verified decision‑maker contacts and a customized multi‑touch email and call script. Integrated trade‑area and void analysis highlights competition and brand‑specific spacing requirements, enabling landlords to make data‑backed outreach pitches. By automating research and personalization, Yellowbrick shortens leasing timelines from months to weeks and increases leasing velocity.
Target Audience
Primary customers are commercial real estate landlords, property managers, and leasing brokers who need to fill retail vacancies quickly and efficiently.
Features
- Ranked list of 25 hyper‑focused retail prospects scored against vacancy specs and trade‑area gaps
- Verified retailer contacts with real estate director names and emails
- Fully personalized 3‑touch email sequences and call scripts for each prospect
- Trade‑area analysis showing competition at 1, 3, and 5‑mile radii and brand spacing requirements
- Quick delivery within two business days
- Option for embedded “done‑for‑you” leasing support that handles prospecting and outreach end‑to‑end