Yap Market is a web3‑based marketplace that lets brands create crypto‑bounty influencer campaigns with rewards escrowed on‑chain and released automatically when predefined engagement metrics are met. Creators submit posts for on‑chain verification and receive instant crypto payouts, while brands track real‑time performance and pay only for measurable results.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to obtain authentic, measurable promotion from content creators without incurring high upfront costs or lacking transparent performance data. Creators often face delayed or uncertain compensation for sponsored posts, especially when payments rely on off‑chain systems.
Solution
Yap Market provides a web3‑native attention marketplace where brands can launch crypto‑bounty campaigns and escrow rewards based on predefined engagement actions. Creators browse active campaigns, produce authentic posts that comply with campaign rules, and submit them for on‑chain verification. Once a post meets the engagement criteria, the platform automatically releases the pledged crypto reward to the creator’s wallet. Brands can monitor real‑time engagement metrics and verify reach through transparent, provable on‑chain data, ensuring they pay only for measurable outcomes. The system eliminates manual invoicing and reduces fraud by tying rewards to verifiable on‑chain events.
Target Audience
Primary customers are brands and marketers seeking performance‑based influencer promotion, and crypto‑savvy content creators who want direct, verifiable compensation for their social media activity.
Features
- On‑chain escrow of crypto rewards tied to specific engagement actions (e.g., tweets, threads, shares)
- Automated verification of post performance using blockchain‑recorded metrics
- Real‑time dashboard for brands to track campaign reach, engagement, and ROI
- Wallet‑based access for creators, enabling instant crypto payouts without separate sign‑ups
- Campaign creation workflow that defines goals, target channels, and per‑engagement bounties
- Transparent audit trail of all actions, spends, and results stored on the blockchain