The startup offers a platform that utilizes machine learning algorithms to optimize influencer selection and posting strategies for brand marketers. This technology enables clients to efficiently manage micro-influencer campaigns while ensuring brand safety and improving demographic targeting through actionable data analytics.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Influencer marketing campaigns often suffer from inefficient influencer selection, lack of transparency in pricing, and difficulty in accurately predicting ROI, leading to wasted ad spend and uncertain results for brands and agencies. Managing creator relationships, content approvals, and payments across multiple platforms creates additional operational overhead.
Solution
Xrossworld provides an AI-powered platform designed to streamline influencer marketing for brands and agencies. The platform leverages machine learning to benchmark influencer rates, predict campaign ROI, and identify creators based on performance data rather than follower counts. Xrossworld automates campaign management tasks, including brief creation, content review, and payment processing, while ensuring brand safety through AI-assisted content approvals. By centralizing these functions into a single dashboard, Xrossworld aims to increase the efficiency and transparency of influencer campaigns, delivering measurable results and reducing administrative burdens.
Target Audience
Xrossworld primarily targets advertising agencies and brands looking to scale their influencer marketing efforts, improve campaign performance, and streamline operational workflows.
Features
- AI-powered rate benchmarking using real-time industry data and creator performance metrics
- Predictive analytics to forecast campaign ROI and optimize influencer selection
- Automated campaign brief generation based on brand goals and target audience
- AI-assisted content review for brand safety, compliance, and creative suggestions
- Real-time performance tracking with first-party data integrations from social platforms
- Streamlined creator payment processing, tax compliance, and contract management
- Centralized dashboard for managing campaigns, tracking performance, and accessing reports
- Vetted creator pool sourced from private networks, ensuring quality and brand safety