Xpn.ai provides a self-service dashboard and consulting services to leverage Amazon Marketing Cloud data for retail media optimization. The platform enables users to track performance, conduct cohort analysis, and utilize multi-touch attribution without requiring SQL expertise. This service helps organizations shift from a ROAS focus to strategies that lower Customer Acquisition Cost (CAC) and increase Customer Lifetime Value (LTV).
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies often struggle to gain a comprehensive understanding of customer interactions across various advertising channels within the Amazon ecosystem. Traditional advertising metrics may not provide sufficient insights into customer lifetime value, acquisition costs, and audience engagement, hindering effective media strategy optimization. This lack of visibility makes it difficult to determine profitability and optimize ad spend.
Solution
XPN provides a solution that leverages Amazon Marketing Cloud's data clean room to deliver advanced insights into advertising performance and the customer journey. The platform enables users to compare data points across date ranges, campaigns, and audiences, uncovering key metrics related to profitability, engagement, and customer lifecycle. By providing a holistic view of advertising performance, XPN helps brands and agencies optimize media investments, minimize customer acquisition costs, and maximize customer lifetime value. The platform also facilitates the creation of custom audiences for use in Amazon DSP campaigns.
Target Audience
The primary target audience includes brands and advertising agencies that utilize Amazon Marketing Cloud and seek to optimize their advertising strategies, improve campaign performance, and maximize return on ad spend.
Features
- Integration with Amazon Marketing Cloud (AMC) data for a holistic view of advertising performance
- Self-service dashboard for actionable insights without requiring SQL or technical expertise
- Tools to track organic and paid performance, cohort analysis, and multi-touch attribution
- Metrics to determine customer lifetime value (LTV) and customer acquisition cost (CAC)
- Custom audience creation capabilities for Amazon DSP
- Team enablement services to train organizations on utilizing Amazon Marketing Cloud
- Strategic consulting services focused on transitioning from ROAS-based strategies to holistic strategies focused on CAC and LTV