Xoot provides real‑time data layer debugging tools that let front‑end developers, analytics engineers, and QA teams inspect, validate, and troubleshoot data layer objects directly in the browser. Its platform captures data layer pushes, visualizes hierarchical states, automatically validates against custom schemas, and offers a searchable event timeline, all accessible via a browser extension or embeddable widget.
Funding
Funding not disclosed
Founders
Product
Problem
Developers and analysts often struggle to verify that data layer implementations for analytics and tag management are correctly configured, leading to inaccurate tracking, missed insights, and time‑consuming manual debugging.
Solution
Xoot offers a suite of data layer debugging tools that allow users to inspect, validate, and troubleshoot data layer objects directly in the browser. The platform captures data layer pushes in real time, visualizes the current state, and highlights schema mismatches or missing parameters. Integrated validation rules compare the data against predefined specifications, alerting users to errors before they affect downstream analytics. Xoot also provides a searchable history of data layer events, enabling quick root‑cause analysis of tracking issues. The tool can be accessed via a browser extension or embedded widget, making debugging seamless across development, QA, and production environments.
Target Audience
Primary users are front‑end developers, analytics engineers, and QA teams responsible for implementing and maintaining web analytics and tag management solutions.
Features
- Real‑time monitoring of data layer pushes with a clear, hierarchical view of objects
- Automatic schema validation against customizable rulesets with instant error highlighting
- Event timeline that records and filters past data layer interactions for retrospective analysis
- Browser extension and embeddable widget for on‑demand access without altering site code
- Export functionality to download data layer snapshots in JSON or CSV formats for external review
- Integration with common tag management systems to correlate data layer events with tag firing