Xomos operates a card‑linked offer marketplace that lets quick‑service restaurants and retailers connect with millions of cardholders through verified, transaction‑based promotions. Brands create offers with target audiences and budgets, and Xomos distributes them across a network of banking and fintech partners, charging only when a customer completes a purchase.
Funding
Funding not disclosed
Founders
Product
Problem
Quick‑service restaurants and retail brands often struggle to run promotions that can be precisely targeted and only paid for when a purchase actually occurs, leading to wasted spend on unredeemed offers and limited visibility into campaign effectiveness.
Solution
Xomos operates a card‑linked offer marketplace that lets brands create transaction‑based promotions tied to specific audience segments. Brands define the offer amount and target criteria, and Xomos distributes the offer through a network of banking and fintech partners, reaching millions of cardholders. When a cardholder activates the offer and pays with a linked card, Xomos matches the transaction using de‑identified card data to verify redemption. The platform then provides brands with detailed attribution reports, ensuring they are charged only for verified purchases. This performance‑based model simplifies offer management and delivers measurable ROI without requiring merchants to build or maintain the underlying infrastructure.
Target Audience
Primary customers are quick‑service restaurant chains and retail brands seeking scalable, performance‑based promotions, as well as marketing teams that require precise attribution and cost control.
Features
- Self‑service campaign builder for setting audience filters, offer value, and goals
- Automatic distribution of offers across a broad network of bank and fintech partners
- Real‑time activation flow where cardholders link offers to their payment cards
- De‑identified transaction matching that provides verified redemption data and analytics
- Pay‑per‑redemption pricing model eliminating upfront advertising costs
- API access for integrating offer data into existing marketing dashboards