Funding
Funding not disclosed
Founders
Product
Problem
Marketers and brand teams spend extensive time manually researching Instagram hashtags and manually interpreting post content to identify relevant communities and gauge customer emotions. This process is time‑consuming, prone to bias, and often yields inconsistent sentiment measurements.
Solution
Xmata automates the discovery of related Instagram communities by analyzing the network of hashtags across all public posts. Its AI engine reads both text and images to extract consistent measurements of customer emotions and sentiment patterns. The platform delivers these insights without requiring coding or engineering resources, turning anecdotal social media chatter into actionable data. Marketers can then apply the results directly to ad copy, campaign targeting, and customer experience strategies, reducing reliance on surveys and manual analysis.
Target Audience
Primary customers are marketers, brand managers, and advertising teams that need data‑driven audience segmentation and emotion insights from Instagram.
Features
- AI-driven analysis of every public Instagram post and image to extract emotion and sentiment signals
- Hashtag relationship mapping that surfaces the most relevant community clusters for a given topic
- Automated generation of quantitative emotion metrics and sentiment trends across identified communities
- No‑code dashboard delivering ready‑to‑use insights for campaign planning and experience design
- Exportable reports and API endpoints for integration with advertising and CRM tools