The platform offers consumer‑goods brands a unified web portal to upload product catalogs, select retail channels, and manage cross‑border logistics, warehousing, and trade‑finance in one place. Real‑time inventory visibility, automated customs documentation, and integrated analytics reduce operational complexity and speed market entry. Open APIs and EDI connectors provide seamless integration with ERP, POS, and retailer order‑management systems.
Funding
$600M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HGYCFounders
Product
Problem
Consumer goods brands often encounter fragmented cross‑border supply chains, requiring separate arrangements for logistics, warehousing, customs clearance, and multi‑channel distribution. Coordinating these functions across online and offline retail partners increases operational complexity, delays market entry, and raises costs for brands expanding overseas.
Solution
The platform delivers a unified digital supply‑chain service that centralizes brand onboarding, channel management, logistics, warehousing, and financing within a single web‑based interface. Brands can upload product catalogs, select target retail channels, and monitor inventory levels across a global network of warehouses. Integrated cross‑border logistics automate shipment consolidation, customs documentation, and last‑mile delivery to both online marketplaces and brick‑and‑mortar stores. Trade‑finance modules, backed by partnered banks, provide working‑capital loans and risk‑control tools such as credit checks and insurance. Real‑time analytics dashboards present sales, inventory turnover, and fulfillment metrics across all channels and regions. Open APIs and EDI connectors enable seamless data exchange with ERP, POS, and retailer systems, reducing manual data entry and errors. The end‑to‑end solution accelerates brand entry into new markets while lowering operational overhead.
Target Audience
The primary customers are consumer‑goods brands—especially emerging and mid‑size manufacturers—seeking to launch or scale their products in international markets, as well as overseas retail partners that require a reliable sourcing and fulfillment network.
Features
- Digital brand portal for catalog upload, pricing, and channel selection with role‑based access controls
- Multi‑channel distribution engine that routes orders to online marketplaces, e‑commerce sites, and offline retail partners
- Global warehousing network with real‑time inventory visibility and automated stock replenishment
- Cross‑border logistics suite handling freight booking, customs clearance, and last‑mile delivery tracking
- Trade‑finance and risk‑management services, including invoice financing, credit assessment, and cargo insurance
- Analytics dashboard offering KPI tracking, sales performance, and demand forecasting across regions
- RESTful APIs and EDI connectors for integration with ERP, POS, and retailer order‑management systems
- Compliance module that enforces import/export regulations, product certifications, and tax reporting