Ana Kraft
Founder & CEO
Xena Workwear
Xena Workwear designs and manufactures safety footwear and apparel specifically for women in STEM and trades, utilizing lightweight materials and ergonomic designs to ensure comfort and compliance with safety standards. The company addresses the lack of stylish and properly fitting safety shoes for women, providing options that meet both aesthetic and functional needs in demanding work environments.
- Commerce & Shopping
- Consumer Goods
Updated 3 days ago
Funding
Funding not disclosed
Funding rounds are not available yet.
Founders
Product
Problem
Women in STEM and trade professions often face a lack of properly fitting and aesthetically pleasing safety footwear, forcing them to choose between functionality and style in demanding work environments. Ill-fitting safety shoes can lead to discomfort, reduced productivity, and potential safety hazards.
Solution
Xena Workwear designs and manufactures safety footwear and apparel specifically tailored for women in STEM and trade industries. The company provides stylish and comfortable safety shoe options that meet both aesthetic and functional needs. Xena's footwear utilizes lightweight materials and ergonomic designs to ensure compliance with safety standards without sacrificing comfort or style. The company offers a range of safety shoes and boots that are ASTM certified, OSHA compliant, and handcrafted in North America using full-grain leather or vegan materials.
Target Audience
The primary customers are women in STEM and trade professions, including engineers, construction workers, manufacturing employees, and other professionals who require safety footwear in their workplaces.
Features
- ASTM certified and OSHA compliant safety footwear
- Steel-toe and alloy-toe options available
- Electrical Hazard (EH) protection
- Puncture-resistant (PR) rated options
- Slip-resistant (SR) Vibram outsoles
- Full-grain leather and vegan leather options
- Lightweight designs engineered for women's feet
- Available in regular and wide sizes
- 6-month premium warranty