Xeddy is a mobile app that rewards college students with points for ordering from local restaurants. Users can redeem these points for exclusive discounts, encouraging repeat business for restaurants and providing savings for students.
Funding
Funding not disclosed
Founders
Product
Problem
College students often miss out on potential savings and rewards when ordering food from local restaurants due to a lack of awareness or convenient loyalty programs. Local restaurants, in turn, struggle to compete with larger chains that have established loyalty programs and marketing resources to attract student customers.
Solution
Xeddy is a mobile platform designed to connect college students with local restaurants, offering a unified rewards program that benefits both parties. Students earn "cash points" on every order, which can be redeemed for exclusive discounts and other rewards at participating restaurants. This encourages students to explore nearby eateries and supports local businesses by driving repeat business and increasing brand visibility within the student community. The platform aims to streamline the rewards process, making it easier for students to save money and for restaurants to build a loyal customer base.
Target Audience
The primary target audience includes college students seeking savings and rewards on food purchases, as well as local restaurants aiming to increase their visibility and customer loyalty within the college community.
Features
- Mobile app for iOS and Android platforms
- Automatic cash point accrual with every order at participating restaurants
- Real-time tracking of points balance and available rewards
- Directory of nearby, locally-owned restaurants with integrated ordering
- Exclusive discounts and promotions redeemable with earned points
- Merchant dashboard for restaurants to manage their profile, offerings, and campaigns
- Targeted marketing and promotional tools to reach the student demographic