X3M provides a mobile ad mediation platform that enhances revenue for app developers by optimizing fill rates and maximizing CPMs through automated data access and control over ad sales. Their solutions include meta-mediation and managed services, enabling seamless ad management without the complexities of traditional mediation systems.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile app developers face challenges in maximizing ad revenue due to complexities in ad mediation, lack of transparency, and limited control over ad sales processes. Traditional mediation systems often involve lockups, restricted data access, and misaligned incentives, hindering developers' ability to optimize fill rates and CPMs effectively.
Solution
X3M provides a suite of solutions, including mediation, meta-mediation, and managed services, designed to empower mobile app developers with greater control and transparency over their ad monetization strategies. The platform, Loomit.ai, enables developers to run multiple mediations through a single SDK, benefiting from sequential mediation or seamless switching to optimize ad performance. X3M's solutions offer full data access, aligned incentives, and a high degree of automation, allowing developers to manage their ad inventory efficiently and maximize revenue. The managed services provide comprehensive ad management by a dedicated team, handling configuration, collections, and demand partner relationships.
Target Audience
X3M primarily targets mobile app developers and game developers seeking to optimize their ad monetization strategies and increase ad revenue.
Features
- Mediation platform with no lockups, full data access, and aligned incentives
- Meta-mediation capabilities to run multiple mediations through a single SDK
- Real-time reporting and analytics for performance monitoring
- Dynamic mediation flows with real-time adjustments and flexible, code-free setup
- A/B/C testing to compare different mediations and traffic splitting strategies
- User segmentation to test different mediations by ad format and region
- Managed AdOps service with a dedicated team for comprehensive ad management
- Turnkey advertising solution for quick setup and monetization