Wyder offers a mobile crowdsourcing platform that lets businesses gather real‑time, location‑based market insights by assigning paid micro‑tasks to everyday consumers. Participants complete simple actions such as product checks or store visits, and businesses receive verified, geotagged data through an instant dashboard, reducing research costs and speeding decision‑making.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often struggle to obtain timely, low‑cost market insights directly from consumers, relying on expensive surveys or intermediaries that delay decision‑making. Traditional methods can lack geographic granularity and real‑world consumer behavior data.
Solution
Wyder provides a mobile crowdsourcing platform that connects businesses with everyday consumers who perform simple, location‑based tasks using their smartphones. Participants complete brief actions—such as product checks, store visits, or surveys—and receive monetary compensation instantly. The platform aggregates this consumer‑generated data in real time, delivering businesses actionable insights about product performance, brand perception, and market trends. By leveraging a network of on‑demand users, Wyder reduces research costs and accelerates the feedback loop, enabling companies to adjust strategies quickly.
Target Audience
Primary customers are consumer goods manufacturers, retailers, and market research agencies seeking fast, cost‑effective consumer insights, as well as brands that need on‑the‑ground validation of product placement and promotions.
Features
- Mobile app for users to discover and accept paid micro‑tasks anywhere in Argentina
- Geolocation‑enabled task assignment ensures data is collected at specific retail locations or regions
- Instant payment processing to reward participants for completed actions
- Real‑time dashboard for businesses to monitor task completion, view aggregated results, and export data
- Flexible task design allowing clients to target specific demographics, age groups, or consumer segments
- Built‑in verification (photo capture, GPS check‑in) to ensure data authenticity