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WTH Foods

WTH Foods produces Umani, a line of 100 % plant‑based meat alternatives that replicate the texture and flavor of traditional Filipino and Southeast Asian dishes using a proprietary extrusion process and locally sourced legumes, vegetables, and herbs. The products are fortified with vitamin B12, iron and a complete amino‑acid profile, flash‑frozen for preservative‑free shelf stability, and sold through e‑commerce, grocery partners and B2B channels.

PhilippinesFounded 202031K+ followers
Updated 3 months ago

Funding

$1.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

BIHS
Funding rounds are not available yet.

Founders

Product

Problem

Consumers who want the taste and texture of meat but prefer sustainable, nutritious options face a shortage of plant‑based alternatives that capture authentic Southeast Asian flavors and meet local dietary expectations. Conventional meat substitutes often rely on imported ingredients, have a high environmental footprint, and lack the protein and micronutrient profile needed for a balanced diet.

Solution

WTH Foods addresses this gap with Umani, a portfolio of 100 % plant‑based meat alternatives engineered to replicate the mouthfeel and flavor of traditional Filipino and broader Southeast Asian dishes. The company uses a proprietary extrusion process that aligns plant‑protein fibers to mimic muscle texture while incorporating locally sourced vegetables, legumes, and native herbs for authentic taste. Nutrient fortification adds vitamin B12, iron, and a complete amino‑acid profile, delivering a health‑focused product with zero cholesterol. Low‑energy, flash‑freezing preserves freshness and extends shelf life without preservatives, enabling frozen‑ready‑to‑cook formats that fit seamlessly into existing cooking workflows. Products are sold through an online storefront, grocery partners, and the Umani Bistro, providing both B2C and B2B distribution channels. The manufacturing system complies with HACCP and ISO 22000 standards, ensuring food safety and scalability. By combining regional ingredient sourcing, advanced processing, and a direct‑to‑consumer experience, the brand offers a sustainable, convenient meat‑free option for the conscious consumer.

Target Audience

Primary customers are health‑conscious Filipino consumers and foodservice operators—restaurants, bistros, and grocery retailers—seeking plant‑based meat that delivers familiar local flavors, nutritional completeness, and sustainable sourcing.

Features

  • Proprietary plant‑protein extrusion technology that aligns fiber structure to reproduce meat‑like texture.
  • Ingredient sourcing framework prioritizing Philippine‑grown legumes, root vegetables, and native herbs for authentic regional flavor.
  • Nutrient fortification pipeline delivering vitamin B12, iron, and a complete essential amino‑acid profile.
  • Low‑temperature flash‑freezing process that preserves freshness and extends shelf life without additives.
  • Gluten‑free formulation using pea and soy isolates, suitable for common dietary restrictions.
  • Scalable production line certified to HACCP and ISO 22000 food‑safety standards.
  • Integrated e‑commerce platform with real‑time inventory, order tracking, and B2B bulk‑order capabilities.
  • Private‑label partnership option allowing restaurants and retailers to co‑brand the plant‑based meat under their own menu.
This profile is AI-generated and may contain inaccuracies.