WRAPP provides a cloud‑based platform that lets retailers, hospitality and service chains create and publish custom mystery‑shopping assignments in minutes, which freelance shoppers complete via a mobile app. Results—including scores, comments, photos and receipts—are streamed in real time to a dashboard with filtering and multi‑location comparison tools. The service is sold via tiered monthly subscriptions that scale the number of visits and include optional consultancy.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often rely on traditional mystery‑shopping services that are slow, expensive, and require manual coordination, making it difficult to obtain timely, objective feedback on customer experience across multiple locations. This hampers the ability to identify service gaps and act on them promptly.
Solution
WRAPP offers a cloud‑based platform where companies can design and publish custom mystery‑shopping assignments in minutes. A mobile app connects the assignments with a pool of freelance mystery shoppers who perform the visits anonymously and submit structured feedback, photos, and receipts. Results are streamed instantly to a centralized dashboard that supports filtering, trend analysis, and side‑by‑side comparison of locations. The platform includes ready‑made questionnaire templates as well as a drag‑and‑drop builder for fully bespoke surveys, enabling firms to tailor the evaluation to any retail, hospitality, or service context. Flexible subscription tiers let organizations scale the number of monthly visits and add premium services such as dedicated account support and consultancy.
Target Audience
Primary customers are multi‑location retailers, hospitality chains, and service providers (e.g., salons, gyms, medical practices) that need regular, data‑driven insight into their customer experience. Smaller single‑site businesses can also use the platform for ad‑hoc assessments.
Features
- Self‑service assignment creator with budget, target location, and custom questionnaire configuration
- One‑click publishing; mystery shoppers can claim assignments instantly via the WRAPP mobile app (iOS & Android)
- Real‑time dashboard displaying structured scores, free‑text comments, photos, and receipt uploads, with filter and multi‑location comparison tools
- Library of industry‑specific questionnaire templates plus a visual questionnaire builder for bespoke question sets
- Automated anonymization and aggregation of shopper data to ensure unbiased reporting and compliance with privacy standards
- Tiered subscription plans (Starter, Insight, All‑in) that include defined visit limits, priority support, and optional consultancy services
- Integrated notification system for assignment status, shopper sign‑up, and result availability