Wrapify is an omni-channel advertising platform that utilizes patented out-of-home impression tracking technology to measure the effectiveness of wrapped vehicle campaigns. By enabling brands to attribute vehicle exposure to online conversions and foot traffic, Wrapify enhances performance marketing efforts across digital channels.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional out-of-home (OOH) advertising methods lack precise attribution, making it difficult for brands to measure the true impact of vehicle-based ad campaigns on online conversions and foot traffic. This lack of data-driven insights hinders performance marketing efforts across digital channels.
Solution
Wrapify provides an omni-channel advertising platform that leverages patented out-of-home (OOH) impression tracking technology to measure the effectiveness of wrapped vehicle campaigns. The platform attributes vehicle exposure to online conversions, in-app engagement, and foot traffic, providing brands with comprehensive performance data. Wrapify enables physical retargeting, allowing brands to retarget audiences exposed to Wrapify vehicles across programmatic display, mobile, native, connected TV (CTV), and streaming audio channels. This data-driven approach enhances performance marketing efforts across digital channels, providing a holistic view of campaign effectiveness.
Target Audience
Wrapify's primary customers are brands and advertising agencies seeking to enhance their performance marketing efforts through measurable out-of-home advertising campaigns.
Features
- Patented OOH impression tracking technology for real-time measurement of vehicle ad exposure.
- Online dashboard for visualizing and analyzing campaign performance metrics.
- Attribution modeling that connects vehicle impressions to online conversions and in-app engagement.
- Physical retargeting capabilities across programmatic display, mobile, native, CTV, and streaming audio.
- Foot traffic measurement to quantify the impact of vehicle campaigns on physical store visits.