Wowzi is an influencer marketing platform that employs data-driven algorithms to automate the matching of brands with relevant creators based on specific campaign objectives. This technology enables brands to efficiently manage large-scale influencer partnerships, significantly reducing the time and resources needed for effective marketing campaigns.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Managing large-scale influencer marketing campaigns can be time-consuming and resource-intensive, requiring significant manual effort to identify, vet, and coordinate with relevant creators. Brands often struggle to efficiently engage with a diverse range of influencers across multiple channels and accurately measure campaign performance.
Solution
Wowzi offers an influencer marketing platform that automates the process of connecting brands with relevant creators in Africa. The platform uses data-driven algorithms to match brands with influencers based on campaign objectives, demographics, and content type. Wowzi streamlines campaign workflows, from influencer discovery and selection to content moderation and performance tracking, enabling brands to scale their influencer marketing efforts and gain consumer insights. The platform also provides tools for managing multiple campaigns in one place, tracking campaign execution, and generating advanced reports.
Target Audience
Wowzi primarily serves brands and marketing agencies looking to scale their influencer marketing campaigns in Africa and gain insights into consumer preferences.
Features
- Proprietary data for influencer discovery and audience insights, filtering by demographics, location, content type, and more.
- Scalable matching technology to instantly connect with thousands of relevant influencers across multiple channels.
- Automated campaign fulfillment, dispatching tasks to creators via mobile apps.
- Live campaign tracking and advanced reporting to monitor performance.
- Content moderation to ensure on-brand, high-quality posts.
- Workspace for managing multiple campaigns, tracking analytics, and adjusting strategies.
- Vetted and verified creators to ensure identity, authenticity, and community standards.