The Woven Group
Woven is a strategy and consulting firm that helps brands and retailers turn customer data into measurable growth by unifying siloed data and reframing success around long-term customer lifetime value. The firm designs AI-driven, behavior-aware marketing systems that maximize retention and minimize acquisition waste, while protecting trust and elevating the human experience. Its work is grounded in collaboration with Wharton School academics who authored foundational CLV research.
- Data & Analytics
- Marketing Technology
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Many brands operate with siloed data across disconnected teams and tools, leading to fragmented strategy and decision-making. Marketers often track vanity metrics that do not reflect profitability, while budget allocation is spread too thin or directed to the wrong channels. This lack of a clear view of customer value prevents brands from optimizing growth and retaining their most valuable customers.
Solution
Woven is a strategy and consulting firm that helps brands and retailers become future-fit by turning customer data into measurable growth. The company connects the dots across organizational functions so every team works from a single source of truth, reframing success through the lens of long-term customer value. Woven shifts clients from channel-centric marketing to AI-driven, behavior-aware systems that maximize lifetime value and minimize acquisition waste. The firm combines qualitative and quantitative insights with deep cross-organizational expertise, ensuring growth strategies are strategic rather than speculative. Woven emphasizes protecting trust and elevating the human experience, positioning AI as a tool to amplify human relationships rather than replace them.
Target Audience
Woven primarily serves leading Australian and global brands and retailers seeking to modernize their customer strategy, implement AI-driven marketing systems, and increase customer retention and lifetime value.
Features
- Cross-functional data integration services that unify siloed data into a single source of truth for consistent strategy
- Customer lifetime value (CLV) analytics reframing success metrics away from vanity metrics toward profitability
- AI-driven, behavior-aware marketing system design to maximize lifetime value and reduce acquisition waste
- Smarter segmentation and personalization at scale to retain and grow the best customer segments
- Collaboration with Wharton School of Business academics who authored foundational research on Customer Lifetime Value, grounding strategy in peer-reviewed methodology
- Strategic advisory across retail, loyalty, brand management, technology, and data disciplines
- Expert-in-Residence network covering AdTech, media, SEO, growth marketing, pricing, and sustainable packaging to support specialized client needs