Opal provides an enterprise‑grade visual platform that connects high‑level marketing strategy to content creation and distribution workflows. It combines a drag‑and‑drop campaign planner, project boards, and a unified content calendar with native integrations to tools such as Jira, Asana, and Facebook Ads, while offering AI‑driven insights and automated presentation decks. The system includes role‑based access, SSO, and encryption to meet ISO 27001 and SOC 2 compliance.
Funding
$12.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketing teams often rely on disparate tools such as spreadsheets, presentation decks, and separate project‑management apps, which creates an “execution gap” between strategic plans and the actual content work. This fragmentation leads to blind spots, organizational drag, and delayed approvals, especially in large, multi‑market enterprises.
Solution
Opal delivers a unified, visual platform that links high‑level marketing strategy directly to the tactical work of content creation and distribution. Users plan campaigns in an interactive timeline, attach key performance data, and assign tasks that sync with the same interface used for execution. The system consolidates planning, team coordination, and workflow automation, eliminating the need to switch between multiple tools. Real‑time collaboration and auto‑generated shareable decks keep stakeholders aligned, while optional AI assistance can surface insights from historical data. Enterprise‑grade security and a robust API ensure data protection and seamless integration with existing tech stacks.
Target Audience
The platform is designed for enterprise marketing operations, brand managers, and communications teams that need to align strategy with execution across multiple markets and channels.
Features
- Visual Campaign Planner with drag‑and‑drop timelines, swimlanes, and data‑driven swimlane overlays.
- Project Boards that serve as a single source of truth for briefs, assets, due dates, and status tracking.
- Content Calendar that aggregates all scheduled activities across channels into a shared view.
- Native integrations with Jira, Asana, Slack, Adobe Workfront, Sprinklr, Facebook Ads Manager, and over 30 other SaaS tools via API, Zapier, and Tray.io.
- AI marketing assistant (opt‑in) that recommends content mixes and highlights performance trends from imported data.
- Automated generation of presentation‑ready decks and timeline visualizations for executive review.
- Enterprise security compliance (ISO 27001, SOC 2), TLS 1.2+ in‑transit encryption, AES‑256 at‑rest encryption, SSO, 2FA, and role‑based access controls.
- Custom workflow engine with configurable approval paths, notifications, and audit logs.