The startup offers a co-sell management platform that enables ecosystem leaders to collaborate with strategic partners on sales deals and manage shared pipelines through integrated CRM functionalities. This solution enhances revenue growth by facilitating co-sell referrals and providing real-time performance tracking on a live dashboard, streamlining joint marketing efforts.
Funding
$66M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to effectively manage co-selling initiatives with partners due to disconnected systems and a lack of real-time visibility into shared pipelines. This leads to missed opportunities, inefficient collaboration, and difficulty in accurately attributing revenue to partner efforts.
Solution
WorkSpan provides a co-sell management platform that connects a company's CRM with its partners' systems and cloud marketplaces, enabling streamlined collaboration and revenue attribution. The platform facilitates the creation and management of co-sell referrals, automates opportunity updates, and provides a unified view of the shared pipeline. By integrating with cloud marketplaces, WorkSpan enables partners to list and transact offers directly within their native sales workflows. AI-powered features automate tasks such as referral completion and duplicate detection, freeing up teams to focus on building relationships and closing deals.
Target Audience
The primary customers are enterprises seeking to scale revenue through cloud, GSI, ISV, and reseller partnerships, as well as those looking to leverage cloud marketplaces for co-selling and transactable listings.
Features
- Universal Adapter: Connects to existing CRM systems and cloud marketplaces without requiring changes to existing sales processes or CRM objects.
- AI Teammates: Automates referral completion, detects duplicate referrals, and maps partner accounts to CRM records.
- Partner Revenue Flows: Enables the design and execution of partner initiatives with tailored actions that drive repeatable and measurable revenue.
- Marketplace Listing Management: Facilitates the creation and management of cloud marketplace listings.
- Co-sell Automation: Automates the creation, updating, and submission of cloud opportunities.
- Planning & Attribution: Provides tools for strategic account planning and revenue attribution across partners.
- Security & Access Controls: Ensures secure data sharing and access management.