Woowbe is a card-linked offer platform that provides rewards and marketing data to card issuers, merchants, and users. The platform offers multiple functionalities and applications to create a frictionless experience for all parties involved in card-linked offers.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers miss out on potential cashback rewards because they forget to activate offers, use specific coupon codes, or shop through designated portals. Merchants struggle to effectively target consumers with relevant offers and track the ROI of their marketing campaigns. Card issuers seek ways to increase card usage and customer loyalty through seamless and rewarding experiences.
Solution
Woowbe provides a card-linked offer (CLO) platform that automatically delivers cashback rewards to consumers when they make purchases at participating merchants using their linked cards. By eliminating the need for coupons or codes, Woowbe creates a frictionless experience for users while providing merchants with a targeted marketing channel. The platform enables merchants to attract new customers, re-engage existing ones, and increase the frequency and average transaction value of purchases. Card issuers can leverage Woowbe to enhance customer loyalty, drive card usage, and gain valuable insights into consumer spending habits.
Target Audience
Woowbe targets three primary customer segments: consumers seeking effortless cashback rewards, merchants aiming to optimize their marketing spend and customer engagement, and card issuers looking to enhance card usage and customer loyalty.
Features
- Automatic cashback rewards triggered by card transactions at participating merchants
- Secure card linking process compliant with GDPR and data protection regulations
- Merchant dashboard for creating and managing targeted cashback campaigns
- Real-time tracking of sales, advertising spend, and attribution for each campaign
- Customer segmentation based on interests, purchase history, and location
- Reporting tools for analyzing customer behavior and campaign performance
- API integrations for seamless data exchange with card issuers and other platforms
- Mobile app for users to discover offers and track their cashback earnings