Woovly is an Indian online marketplace that aggregates a wide range of makeup, skincare, hair care, fragrance, aromatherapy, and personal care products from both established and emerging brands. It offers category browsing, price filters, free shipping on eligible orders, secure checkout, easy returns, and a loyalty coin program to simplify beauty shopping for price‑sensitive and brand‑focused consumers.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in India often face limited access to a wide variety of makeup, skincare, and personal care brands, especially in smaller towns, and must contend with inconvenient shopping experiences, high shipping costs, and uncertain return policies.
Solution
Woovly operates an online marketplace that aggregates a broad selection of beauty and personal care products from both established and emerging brands. The platform offers category-based browsing, price filters, and promotional deals to help shoppers find products that fit their preferences and budgets. Customers can purchase items through the website or mobile app, benefiting from free shipping on eligible orders, secure payment processing, and a 100% secure checkout. The service also provides easy returns and a loyalty coin system that rewards repeat purchases. By centralizing product information and offering a seamless checkout experience, Woovly simplifies beauty shopping for Indian consumers.
Target Audience
Woovly primarily serves Indian consumers seeking convenient online access to a diverse range of beauty and personal care products, including price‑sensitive shoppers, brand‑enthusiasts, and users of mobile commerce.
Features
- Extensive catalog covering makeup, skin care, hair care, fragrance, aromatherapy, and personal care for men, women, and mothers
- Price-based filters (under Rs 99, Rs 149, Rs 199, Rs 249 and above) and seasonal sales banners for discounted items
- Integrated loyalty program awarding Woovly coins redeemable on future purchases
- Free shipping on qualifying orders and a 100% secure payment gateway
- Easy return process with clear policies and customer support contact options
- Mobile apps for Android and iOS enabling on‑the‑go shopping and push notifications for offers
- Brand-focused pages and curated collections highlighting both popular and niche labels