WOO Sports
WOO Sports provides a sensor-based system for kitesurfers and wingfoilers to measure every jump, including height, airtime, and landing impact. The WOO 4.0 sensor mounts to the board and syncs via Bluetooth to the WOO app, where riders can track progression and compare performance on global leaderboards. The platform also includes WOO Events, a free tool for organizers to create digital competitions with automatic scoring and real-time leaderboards.
- Sports Technology
- Internet of Things
- Hardware
- Consumer Electronics
- Data & Analytics
- Events
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Kitesurfers and wingfoilers lack an objective, accessible way to measure and compare their jumping performance, relying on subjective feel or video analysis. This makes it difficult to track progression, compete fairly with others, and structure community competitions around verifiable riding data.
Solution
WOO Sports provides a sensor-based system that measures every jump for kitesurfers and wingfoilers. The WOO 4.0 mounts to the board and automatically detects and logs jump height, airtime, and landing impact during sessions. Data syncs via Bluetooth to the WOO app, where riders can review stats, track progression over time, and compare their performance on local and global leaderboards. The app also supports community challenges, user-created events, and social sharing, while watch apps offer jump estimation and GPS tracking for riders without the sensor.
Target Audience
Primary users are kitesurfers and wingfoilers of all skill levels who want to measure and improve their jumping performance, as well as event organizers, schools, brands, and clubs seeking to run data-driven competitions.
Features
- WOO 4.0 sensor with wireless charging, rugged waterproof design, and automatic jump detection and logging
- Bluetooth sync to iOS and Android apps for session review, stat tracking, and progression analysis
- Local and global leaderboards with badges, milestones, and exclusive challenges to drive engagement
- WOO Events platform for creating and managing digital competitions with automatic scoring, real-time leaderboards, and custom branding
- Apple and Android watch apps with jump estimation algorithms and full GPS track recording for speed, distance, and jump mapping
- Support for multiple disciplines including Big Air, Airtime, GPS Speed, and Days on Water, with filters by age, gender, or region