This company provides disposable diapers and care products with a focus on circularity. They offer a subscription service that includes next-day delivery of fresh diapers and collection of used ones for recycling. The service aims to reduce landfill waste and CO2 emissions by developing recyclable diapers and an innovative recycling process.
Funding
Funding not disclosed
Founders
Product
Problem
Disposable diapers generate large volumes of non‑recyclable waste that end up in landfills, contributing to CO₂ emissions and resource loss. Parents and childcare providers also face logistical challenges in sourcing and disposing of diapers sustainably.
Solution
Woosh offers a circular diaper system that combines a recyclable disposable diaper with a logistics service that delivers fresh diapers and retrieves used ones from homes and daycare centers. The diapers are engineered for recycling, enabling material recovery in a dedicated processing facility. Collected diapers are kept in a separated waste stream, allowing an industrial recycling process to extract valuable fibers and plastics while reducing overall carbon footprint. Customers receive next‑day delivery and pick‑up, eliminating the need for separate waste handling. The service integrates a subscription model that aligns product supply with usage, ensuring continuous availability without additional environmental impact.
Target Audience
The primary customers are parents of infants and toddlers and childcare providers (daycare centers) who need a reliable diaper supply while prioritizing environmental sustainability.
Features
- “Design for recycling” diaper construction using recyclable polymers and biodegradable components, optimized for material separation.
- End‑to‑end logistics platform providing next‑day delivery of fresh diapers and scheduled pick‑up of used diapers at the customer’s storage location.
- Closed‑loop waste collection that keeps used diapers in a dedicated stream, preventing contamination of municipal waste.
- Industrial recycling process that recovers fibers, plastics, and other valuable materials, aiming to minimize landfill disposal and lower CO₂ emissions.
- Dermatologically tested, hypoallergenic absorbent core delivering up to 12 hours of dryness and free from harmful chemicals.
- Subscription‑based ordering that automatically adjusts shipment volumes based on consumption patterns, reducing over‑stock and waste.
- Integrated digital dashboard for parents and childcare providers to track deliveries, pickups, and recycling impact metrics.