WOM Protocol
WOM Protocol provides a blockchain-based marketing channel that incentivizes authentic word-of-mouth recommendations. Content creators earn rewards for producing video reviews, which are peer-reviewed by Authenticators who stake tokens to ensure quality, while brands use tools like the Campaign Manager to source and distribute this user-generated content across partner platforms.
- Blockchain & Cryptocurrency
- Marketing Technology
- Web3 & NFTs
- Advertising Technology
- Creator / Creative Economy
- Software Only
- Artificial Intelligence
- AI Agents
- Commerce & Shopping
- Media & Entertainment
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional online advertising is increasingly ineffective and invasive, while brands struggle to source authentic user-generated content that provides genuine social proof. Consumers are skeptical of ads and sponsored content, making it harder for brands to build trust and drive conversions.
Solution
The WOM Protocol provides a blockchain-based marketing channel that incentivizes honest word-of-mouth recommendations. Content creators earn rewards for producing video recommendations, which are then peer-reviewed by Authenticators who stake tokens against their ratings to ensure quality. Brands and platforms can source, distribute, and reward quality user-generated content across the WOM ecosystem, using engagement metrics and authentication ratings to measure value. The protocol includes tools like the Campaign Manager for brands, Webrecorder for websites, and Channel Viewer for in-store displays, replacing ads with social proof at every touchpoint.
Target Audience
Primary customers are brands, e-commerce platforms, publishers, and marketing agencies seeking to replace or supplement traditional advertising with authentic user-generated content and word-of-mouth recommendations.
Features
- Decentralized network with five stakeholder roles: content creators, authenticators, brands, e-commerce platforms, and publishers
- Authenticator system that peer-reviews videos against authenticity, creativity, and positivity criteria, with staking to deter malicious behavior
- Value Creation Fund distributing daily rewards split 67% to creators and platforms and 33% to authenticators
- WOM Campaign Manager for finding, targeting, tracking, and rewarding brand advocates across partner platforms
- WOM Webrecorder enabling customers to record and submit product recommendations directly on brand websites
- WOM Product Viewer for embedding authenticated UGC at point-of-sale to increase online conversion
- WOM Dedicated Channel Display for leveraging authenticated video content in physical retail locations