WOM Protocol is a decentralized advertising platform that replaces traditional ads with incentivized, peer-reviewed word-of-mouth video recommendations. It rewards content creators and authenticators for producing and validating authentic user-generated content, while providing brands with tools to source, manage, and repurpose that content across web and in-store channels. The protocol processed 27 million transactions in 2022 and has authenticated over 300,000 videos.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional digital advertising relies on invasive, interruptive ads that suffer from low engagement and consumer distrust. Brands struggle to source authentic user-generated content at scale, while content creators lack fair compensation for the marketing value they generate, and publishers face declining revenue from ad-blocking and banner fatigue.
Solution
WOM Protocol provides a decentralized, blockchain-based marketing channel that rewards honest word-of-mouth recommendations. The protocol enables content creators to earn tokens for producing video recommendations, while peer Authenticators stake tokens to review content for authenticity, creativity, and positivity, ensuring quality. Brands use the WOM Campaign Manager to discover, track, and repurpose authenticated content across e-commerce listings, websites, and physical stores. Publishers can integrate WOM tools to replace ads with user-friendly, revenue-generating content streams, creating a transparent ecosystem where value flows directly to those who create and validate marketing content.
Target Audience
Primary customers are brands, e-commerce platforms, and publishers seeking authentic user-generated marketing content, as well as content creators and peer reviewers who earn rewards for producing and validating recommendations.
Features
- WOM Campaign Manager for discovering, sorting, and filtering authenticated content by brand, product, engagement metrics, and demographics
- Web Recorder that lets customers record and submit product recommendations directly on a brand's website
- Product Viewer for displaying user-generated videos at the point of sale to increase conversion
- Dedicated Channel Display for leveraging authenticated UGC in brick-and-mortar retail environments
- Peer-review system where Authenticators stake tokens to rate content on authenticity, creativity, and positivity
- Reward distribution from a Value Creation Fund, splitting 67% to creators and platforms and 33% to authenticators
- Engagement-based reward calculation using views, likes, comments, and clicks to determine content value