Wizaly is a marketing attribution platform that centralizes customer journey data and employs algorithmic attribution to accurately measure the impact of marketing efforts across multiple channels. By resolving data discrepancies and providing actionable insights, it enables businesses to optimize budget allocation and enhance ROI in a privacy-compliant environment.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to accurately measure the impact of their marketing efforts across various channels due to fragmented customer journey data and discrepancies in data collection. This makes it difficult to optimize budget allocation and maximize return on investment (ROI).
Solution
Wizaly offers a marketing attribution platform that centralizes customer journey data and employs algorithmic attribution to provide accurate measurement of marketing efforts across multiple channels. The platform integrates online and offline marketing data to provide a holistic view of the customer journey. By resolving data discrepancies and providing actionable insights, Wizaly enables businesses to optimize budget allocation and enhance ROI in a privacy-compliant environment. The platform's graphical analyses help businesses optimize their media mix, while specific analyses cater to business needs such as analyzing product performance or understanding the impact of ROPO (Research Online, Purchase Offline) effects.
Target Audience
Wizaly is designed for chief marketing officers, marketing directors, digital marketing directors and managers, marketing analysts, e-commerce managers, media planners/buyers, PPC managers, SEO/SEM managers, and performance marketing managers.
Features
- Customer journey data centralization to gather and connect all customer touchpoints
- Graph identity resolution to resolve data discrepancies and double counting
- Algorithmic attribution to discover the true impact of all marketing efforts across platforms and touchpoints
- Media mix modeling to discover the best combination of marketing channels to maximize ROI
- Privacy-compliant tracking to maintain campaign tracking and measurement in a cookieless environment
- Adaptive modeling that dynamically adjusts attribution models to reflect changing consumer behavior and market dynamics in real time
- Integration with various data sources for seamless data collection and analysis across channels