WIWT provides a social selling platform that allows influencers and content creators to monetize their travel recommendations by offering branded travel shops to their followers. Hotels connect their channel manager to WIWT, enabling influencers to earn commissions on bookings made through their shops, expanding the hotel's reach to new audiences. This affiliate marketing model simplifies influencer collaborations and provides hotels with a new distribution channel.
Funding
Funding not disclosed
Founders
Product
Problem
Influencers and content creators often struggle to effectively monetize their travel recommendations, while hotels seek new distribution channels beyond traditional marketing methods. Existing affiliate marketing programs can be complicated, lack branding opportunities for influencers, and may not fully integrate with hotel channel management systems.
Solution
WIWT provides a social selling platform that connects hotels and influencers, enabling both to generate incremental income through branded travel shops. Influencers can create their own fully branded Travel Shops to showcase hotels and destinations to their followers, offering exclusive discounts and earning commissions on bookings. Hotels connect their existing channel manager to WIWT, gaining access to a new distribution channel without upfront costs or the need to manage influencer relationships directly. WIWT streamlines the affiliate marketing process, providing a win-win solution for influencers seeking to monetize their content and hotels aiming to expand their reach.
Target Audience
The primary target audience includes travel influencers, content creators, and hotels seeking to expand their distribution channels and increase bookings through social selling.
Features
- Branded Travel Shops: Influencers receive customizable, branded storefronts to showcase hotel recommendations.
- Hotel Channel Manager Integration: Hotels connect their existing channel manager to WIWT for seamless rate and availability updates.
- Virtual Credit Card (VCC) Payments: WIWT provides a VCC for hotels to charge automatically prior to arrival, ensuring secure transactions.
- Real-time Performance Tracking: Influencers and hotels can monitor bookings and earnings through an intuitive dashboard.
- Private Discounts: Influencers can offer exclusive discounts to their followers, incentivizing bookings and building brand loyalty.
- Commission-Based Model: Hotels pay a fee per transaction, eliminating upfront costs and ensuring a return on investment.
- Wide Hotel Selection: Influencers can promote over 10,000 hotels worldwide through their Travel Shops.