Verso converts any link, QR code, campaign, or app interaction into a visitor‑declared plan, allowing businesses to fund offers that are only charged when a customer actually visits. Merchants set a budget per visit, and payment settles at the register, ensuring no cost until the foot traffic materializes.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often spend advertising budgets on campaigns that generate clicks or impressions without guaranteeing actual foot traffic, leading to inefficient spend and uncertain ROI. Consumers also lack a seamless way to express their intent to visit specific venues before arriving.
Solution
Verso provides a platform where visitors declare the businesses they intend to visit through links, QR codes, or app moments, creating a “declared plan.” Businesses that are part of the plan fund the visitor’s offer and are only charged when the visitor physically checks in at the location, enabling real‑time settlement at the register. The system records the visitor’s intent, matches it with participating merchants, and tracks budget consumption per visit, eliminating upfront advertising costs and ensuring that spend is directly tied to actual foot traffic. Aggregated, anonymized data on declared intent and conversion is made available to merchants for planning and partnership decisions without exposing personal identifiers.
Target Audience
Verso targets merchants, retailers, hospitality operators, and district or corridor managers who want performance‑based advertising spend tied to actual visitor arrivals, as well as digital platforms seeking to monetize visitor intent.
Features
- Visitor‑driven intent capture via links, QR codes, or in‑app moments, forming a transparent “declared plan”
- Merchant‑controlled budgeting where each business sets a per‑visit spend and pays only upon physical check‑in
- Real‑time settlement at the point of sale, linking payment directly to verified foot traffic
- Integrated multi‑currency gift‑card fulfillment for US dollars and Brazilian reais across retail, hospitality, and other sectors
- Anonymous, aggregate reporting on demand trends, budget utilization, and conversion rates without third‑party tracking or data resale
- Flexible schema that supports various verticals (hotels, media, beauty, real estate) and can be branded to the partner’s identity