Sotto provides a physical NFC device called the Phygital Cookie™ that instantly identifies in‑person customers with a single tap, eliminating the need for QR codes, apps, or forms.
Funding
Funding not disclosed
Founders
Product
Problem
Physical businesses lack a way to identify and capture data on customers who visit in person, relying only on transaction records and missing the ability to follow up or personalize future interactions.
Solution
Sotto offers the Phygital Cookie™, a patent‑pending NFC device that lets visitors self‑identify with a single tap, automatically opting in via SMS. The tap creates a digital profile linked to real‑time SMS/MMS messaging, enabling personalized support, recommendations, and loyalty rewards without apps, QR codes, or forms. All interactions are aggregated in a unified dashboard and enriched by Active Listening, which extracts zero‑party data from customer replies. The platform’s Phygital Strategist automates campaign creation and behavior‑triggered messaging, while the Sotto App provides mobile access to monitor activity and manage communications across multiple locations.
Target Audience
Primary customers are brick‑and‑mortar retailers, hospitality venues, event organizers, and media publishers that need to recognize, engage, and retain in‑person visitors.
Features
- NFC-enabled Phygital Cookie™ hardware that captures a visitor’s phone number instantly with one tap, no app or QR code required
- Automatic opt‑in via SMS and real‑time two‑way messaging, supporting rich media (MMS) for offers and recommendations
- Active Listening engine that parses customer replies to generate zero‑party data and continuously update individual profiles
- Phygital Strategist AI that builds and launches behavior‑triggered campaigns based on aggregated profile data
- Centralized dashboard and mobile Sotto App for real‑time visibility of tap activity, campaign performance, and subscriber growth across locations
- Customizable device design and branding to match any retail, hospitality, event, or media environment