Second is an AI-powered operations assistant that handles back-office work via text message. It connects to tools like Gmail, QuickBooks, Shopify, and Toast, then processes tasks such as order questions, vendor issues, and invoice reconciliation, only looping in the user when judgment is needed. The service targets growing businesses caught between spreadsheets and full-scale ERP systems.
Funding
Funding not disclosed
Founders
Product
Problem
Growing businesses often get stuck handling operational busywork—cross-referencing purchase orders, reconciling invoices, and copying numbers between systems—instead of focusing on core business activities. This middle ground between simple spreadsheets and expensive ERP implementations creates significant operational pain and inefficiency.
Solution
Second provides an AI-powered operations assistant accessible via text message that handles back-office tasks end-to-end. Users connect their existing tools—Gmail, QuickBooks, Shopify, Toast, and others—then simply text Second when something comes up, such as an order question, vendor issue, or invoice discrepancy. Second processes the work, follows up on outstanding items, and only escalates to the user when their judgment is required. The platform also offers a portal for deeper engagement and acts as an operations thinking partner, not just an extra pair of hands, helping users think through operational challenges beyond simple task execution.
Target Audience
Primary customers are small and mid-sized business owners and operators who have outgrown spreadsheet-based operations but are not ready for a six-figure ERP implementation, particularly those in e-commerce, food service, and retail sectors.
Features
- Text-based natural language interface for submitting tasks and asking operational questions
- Integration with common business tools including Gmail, QuickBooks, Shopify, and Toast, with most connections completed in under 2 minutes
- Automated processing of purchase orders, invoice reconciliation, and vendor communications
- Escalation workflow that routes only judgment-required decisions to the user
- Web portal for deeper task management and operational visibility
- Document upload capability for processing reports and other relevant business files