Persona is an identity platform that enables businesses to verify customer identities through customizable verification methods, including document checks and biometric authentication. It minimizes user friction while enhancing fraud detection by consolidating risk signals and automating identity processes across the customer lifecycle.
Funding
$217.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses face challenges in efficiently and securely verifying customer identities, balancing fraud prevention with user experience. Traditional methods can be cumbersome, leading to user drop-off and operational inefficiencies. Fragmented systems and data silos hinder a holistic view of customer risk.
Solution
Persona offers a unified identity platform that streamlines customer verification through customizable and dynamic workflows. By consolidating risk signals and automating identity processes, Persona enables businesses to minimize friction for legitimate users while effectively deterring fraudulent activity. The platform's modular approach allows companies to tailor verification methods to specific use cases, integrating various checks such as document verification, biometric authentication, and database lookups. Persona's orchestration capabilities automate follow-up actions and system updates, reducing manual effort and improving operational efficiency. Secure PII storage and management ensure compliance with data privacy regulations.
Target Audience
Persona targets businesses across various industries, including fintech, e-commerce, digital health, and marketplaces, that require robust and adaptable identity verification solutions.
Features
- Dynamic Flow: Custom-branded identity verification flows that adapt to user risk signals in real-time.
- Verifications: A library of verification methods, including physical and digital document verification, biometric authentication, and database checks.
- Reports: Enrichment of user profiles with data from global watchlists, adverse media, and email/phone risk assessments.
- Workflows: Automation of identity processes with custom rules and triggers across the customer lifecycle.
- Cases: A configurable investigations hub for manual review, with custom macros for efficient resolution.
- Graph: Link analysis to uncover fraud rings by visualizing customer networks and relationships.
- Persona Marketplace: No-code integrations with third-party data partners and productivity tools like Zendesk, Salesforce, and Slack.
- Hosted, Embedded, and Mobile SDK integration options.