Gale provides an HSA and FSA payment solution designed specifically for eCommerce merchants. The platform automatically flags eligible products using an IRS-Compliant IIAS system to ensure compliant transactions. This enables online retailers to easily accept health spending account payments, unlocking significant purchasing power from millions of shoppers.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online retailers often experience high cart abandonment rates due to the lack of flexible payment options, specifically the inability to use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds directly at checkout. This limitation prevents customers from easily using pre-tax dollars for eligible health and wellness purchases, leading to lost sales.
Solution
Gale provides a payment processing solution that enables online retailers to seamlessly accept HSA and FSA payments, reducing cart abandonment and increasing average order value. By integrating Gale's prebuilt tools or developer-friendly APIs, merchants can offer customers the option to pay with their HSA/FSA cards directly at checkout. Gale's AI-powered inventory management system identifies and verifies over 180,000 IRS-eligible products, ensuring compliance and a smooth purchasing experience. This allows shoppers to utilize pre-tax dollars, resulting in increased conversion rates and higher transaction amounts for retailers. Gale partners with leading payment companies to ensure secure and reliable transactions.
Target Audience
Gale primarily targets online retailers in the health and wellness space looking to reduce cart abandonment and increase sales by offering HSA/FSA payment options.
Features
- HSA/FSA card payment processing directly within the online checkout flow
- AI-powered inventory management system for identifying and verifying HSA/FSA eligible products
- Prebuilt integrations for popular e-commerce platforms
- Developer-friendly APIs for custom integration
- Secure data encryption to protect sensitive cardholder information
- Compliance with IRS regulations for HSA/FSA eligibility