Ampersand provides a developer platform for building bi-directional, customer-configurable integrations with enterprise Systems of Record, utilizing a declarative framework that supports complex field mappings and custom object management. This platform reduces the engineering and customer support time required for deep integrations, enabling faster deployment of enterprise-grade CRM and GTM solutions.
Funding
$4.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Building native integrations with enterprise systems of record, such as CRMs and marketing automation platforms, requires significant engineering effort and ongoing maintenance. Traditional integration approaches often lack the flexibility to accommodate custom objects, complex field mappings, and customer-specific configurations. This complexity slows down deployment and increases the burden on customer support teams.
Solution
Ampersand provides a developer platform that simplifies the creation and management of bi-directional, customer-configurable integrations with enterprise systems. The platform utilizes a declarative framework, enabling developers to define integrations as code, supporting custom objects and complex field mappings. This approach reduces the engineering and customer support time associated with deep integrations, allowing for faster deployment of enterprise-grade CRM and Go-To-Market (GTM) solutions. The platform also offers features such as managed authentication, proxy APIs, and detailed dashboards for monitoring sync operations, error handling, and cost management.
Target Audience
The primary target audience is SaaS companies that need to build and maintain deep, bi-directional integrations with their enterprise customers' systems of record.
Features
- Declarative framework for defining integrations as code, enabling version control and CI/CD integration
- Support for custom objects and fields, allowing integration with any standard or custom data structure
- Field mapping capabilities to manage complex setups and customer-specific configurations
- Pre-built, open-source connector library with broad coverage across Sales, Revenue, Marketing, and Support systems
- Managed authentication with UI library and auto-refreshing tokens
- Proxy API for authenticated passthrough requests
- On-demand and scheduled data read/write capabilities
- Bulk write optimization for handling voluminous data
- Backfill functionality to retrieve historical data during customer onboarding
- Detailed dashboards for monitoring sync operations, error handling, cost and quota management, and alerting