Wisetracker is a marketing analytics platform that provides app marketers with tools to measure ad performance and optimize user engagement through detailed traffic analysis and user behavior tracking. By integrating data from various online channels, it enables businesses to identify performance gaps and enhance customer retention, resulting in an average traffic growth rate of 200%.
Funding
$382.7K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
App marketers face challenges in accurately measuring ad performance and understanding user behavior across various online channels. Fragmented data and a lack of integrated analytics make it difficult to identify performance gaps and optimize user engagement effectively.
Solution
Wisetracker is a marketing analytics platform that provides app marketers with a unified solution for measuring ad performance and optimizing user engagement. By integrating data from multiple online channels, Wisetracker enables businesses to gain a comprehensive view of their marketing efforts. The platform offers tools for detailed traffic analysis, user behavior tracking, and marketing automation, empowering businesses to identify areas for improvement, enhance customer retention, and drive traffic growth.
Target Audience
Wisetracker primarily targets app marketers, ranging from startups to large enterprises across various industries such as e-commerce, finance, IT, and F&B, who seek to improve their marketing performance and user engagement.
Features
- Attribution analysis to compare the performance of different marketing channels.
- Deep linking technology (Wiselynk) to ensure accurate and seamless user redirection, especially in mobile environments.
- User activity analysis to understand customer behavior from service initiation to completion.
- Funnel analysis to identify bottlenecks in user flows and extract data on users who drop off at each stage.
- User flow behavior pattern analysis to visualize user journeys and understand relationships between events.
- User tier analysis to identify key spending amounts by tier and implement targeted retargeting campaigns.
- Marketing automation features for personalized messaging based on user behavior and interests.
- Pre-set dashboards for quick access to important metrics.
- Audience management tools for creating and managing user segments.