The startup offers a price intelligence platform that integrates retail insights with data science and human validation to provide centralized, actionable data for omnichannel retailers. This solution enables brands and retailers to enhance revenue, lower operational costs, and optimize marketing strategies through streamlined data analysis.
Funding
$6.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IPLPA+1Founders
Product
Problem
Brands and retailers often struggle to maintain optimal pricing, track in-store execution, and maximize their digital shelf presence across various online and offline channels. This lack of comprehensive visibility leads to missed sales opportunities, eroded margins, and inconsistent brand representation.
Solution
Wiser Solutions offers a suite of price and retail intelligence tools that provide brands and retailers with a centralized platform for monitoring and optimizing their omnichannel performance. The platform aggregates data from online marketplaces, brick-and-mortar stores, and other sources, providing real-time insights into pricing trends, promotional activities, and product availability. By combining data science with human validation, Wiser delivers actionable recommendations that enable users to optimize pricing strategies, improve in-store execution, and enhance their digital shelf presence, ultimately driving revenue growth and protecting margins.
Target Audience
The primary target audience includes CPG brands, e-commerce brands, marketplace sellers, and retailers seeking to optimize pricing, improve in-store execution, and enhance their online presence.
Features
- Price Execution Intelligence: Real-time price monitoring and automated adjustments to maximize sales and margins.
- In-Store Execution: Tools for field teams to monitor shelf conditions, track store compliance, and optimize team performance.
- Digital Shelf Intelligence: Category-wide insights to maximize product discoverability, enhance brand protection, and uncover new sales opportunities.
- MAP Execution: Automated monitoring of Minimum Advertised Price (MAP) violations and enforcement of reseller compliance.
- Promotions Intelligence: Retail and brand promotions data to understand competitive promotional activities.
- Live Price Check: Browser-based tool for instant price comparisons across different retailers.