WISEcode utilizes a comprehensive database of over 10,000 food attributes to provide detailed insights into the processing levels and ingredient transparency of various foods. This enables consumers to make informed dietary choices tailored to their nutritional needs while identifying potentially harmful additives and allergens.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often lack detailed information about food processing levels and hidden ingredients, making it difficult to make informed dietary choices aligned with their nutritional needs and preferences. Current food labels provide limited data, obscuring the presence of potentially harmful additives, allergens, and processed seed oils.
Solution
WISEcode offers a comprehensive food attribute database, providing detailed insights into processing levels and ingredient transparency. By decoding foods, WISEcode empowers users to understand what's added or stripped away during processing, including the presence of processed seed oils. The platform highlights foods that meet specific criteria, such as being free of artificial ingredients or common allergens, enabling personalized nutrition choices.
Target Audience
WISEcode primarily targets health-conscious consumers seeking greater transparency in food labeling to make informed dietary choices tailored to their individual needs and preferences.
Features
- Database of over 10,000 food attributes, including processing levels, additives, and allergens.
- Decoding of minimally to ultra-processed foods to reveal processing details.
- Identification of foods containing processed seed oils.
- "Watch Outs" feature flags 45 potentially harmful hidden ingredients.
- "Clean Labels" highlight foods free of artificial sweeteners, preservatives, flavors, and colors.
- "All Natural" designation for foods free from artificial additives and processed seed oils.
- Allergen identification to support safe food choices.
- Phased rollout of codes to continuously provide additional food transparency.