Wise Athena
Wise Athena provides digital Revenue Growth Management agents that autonomously run pricing, promotions, and portfolio decisions 24/7 for enterprise commercial teams. The platform's Athena Mind AI engine generates and validates price recommendations in-market, helping consumer goods companies protect margins across SKUs, channels, and retailers while freeing teams from manual analysis.
- AI Agents
- Artificial Intelligence
- Enterprise Software
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Enterprise commercial teams face mounting complexity in pricing, promotion, and portfolio decisions across thousands of SKUs, multiple channels, and diverse retailer relationships. Traditional approaches rely on manual analysis and static tools that fail to keep pace with market dynamics, leading to margin erosion and missed revenue opportunities.
Solution
Wise Athena provides digital RGM agents that run pricing, promotions, and portfolio decisions 24/7, serving as an intelligent operating layer for Revenue Growth Management. The platform's core engine, Athena Mind, transforms RGM insights into consistent, enterprise-wide margin growth by generating and validating price recommendations in-market. These digital agents scale across the organization to protect margins, improve decision quality, and accelerate profitable growth, while freeing commercial teams to concentrate on high-level decisions rather than time-consuming analysis. The system is enterprise-ready and designed to embed seamlessly into existing commercial operations.
Target Audience
Primary customers are enterprise revenue growth management teams within consumer goods companies and retailers that manage complex pricing and promotion portfolios across multiple channels and SKUs.
Features
- 24/7 autonomous operation of pricing, promotion, and portfolio decision agents
- Athena Mind AI engine that generates and validates price recommendations in-market
- SKU-level, channel-level, and retailer-level margin optimization
- Enterprise-ready architecture that embeds into existing commercial workflows
- Validated price recommendations that balance net price improvement with market share preservation