WiseAlpha operates the UK's first fractional bond market, allowing investors to purchase corporate bonds starting from £100. This platform democratizes access to the corporate bond market, enabling a wider range of investors to diversify their portfolios and participate in fixed-income investments.
Funding
$117.9K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail investors often lack access to the corporate bond market due to high minimum investment amounts and the complexities involved in trading fixed-income securities. This limited access prevents diversification and participation in potentially attractive fixed-income opportunities.
Solution
WiseAlpha provides a fractional bond market that allows retail investors to purchase portions of corporate bonds, starting from £100. The platform fractionalizes corporate bonds, making them accessible to a broader range of investors. Users can either self-select bonds to build their own portfolio or use the Robowise automated investing tool to create a diversified portfolio. WiseAlpha also offers API integration and white-label solutions for institutional partners.
Target Audience
The primary target audience includes retail investors seeking to diversify their portfolios with corporate bonds, as well as institutional partners looking to offer fractional bond investments to their clients.
Features
- Fractional bond ownership starting from £100
- Access to over 150 sterling-denominated corporate bonds
- Self-select portfolio construction with research tools
- Robowise automated portfolio management with diversified and balanced portfolio options
- API integration for banks, fintech companies, and wealth managers
- White-label solution for partner customization
- Secondary market for liquidity