Winning Variant offers a Snowflake Native App for conducting split testing and measuring the business impact of changes across digital properties and AI/ML models. By operating directly within Snowflake, it provides seamless integration and direct access to raw experimentation data, eliminating third-party dependencies and simplifying the experimentation workflow.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to accurately measure the business impact of incremental changes across their digital properties and AI/ML models. Traditional experimentation tooling can lead to data silos, compliance risks, and limitations in accessing raw experimentation data, hindering data-driven decision-making.
Solution
Winning Variant provides a Snowflake Native App that enables businesses to conduct split testing directly within their Snowflake AI Data Cloud environment. This allows for the measurement of business impact from incremental changes across websites, applications, backend services, and AI/ML models. By operating natively within Snowflake, it offers seamless integration and direct access to raw experimentation data, eliminating the need for third-party cloud infrastructure. This approach ensures complete control over data, enhances security, and simplifies the experimentation workflow for data scientists, analysts, and product teams.
Target Audience
The primary customers are data-driven organizations, including data scientists, analysts, DevOps, and product teams, who leverage Snowflake for their data warehousing and analytics needs.
Features
- Snowflake Native App for end-to-end experimentation within the Snowflake AI Data Cloud.
- Full-funnel experimentation capabilities to measure the impact of changes on real business metrics.
- Support for testing across websites, applications, backend services, and AI/ML models.
- Direct access to raw experimentation data within Snowflake, facilitating deeper analysis.
- Seamless integration with Snowflake roles and security protocols, avoiding third-party cloud dependencies.
- Simplified deployment via the Snowflake Marketplace.
- Enables data scientists, analysts, and DevOps teams to manage experiments using familiar Snowflake tools.