Wink is a platform that directly connects hotels with affiliates and influencers to negotiate custom deals and boost sales. Hotels maintain control over commission management while affiliates and influencers expand their reach through collaborative partnerships. This allows for more effective sales strategies and increased revenue for all parties involved.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels often struggle with high commission fees from Online Travel Agencies (OTAs) and lack direct control over affiliate partnerships. Affiliates and influencers, on the other hand, face challenges in discovering relevant hotel partnerships and efficiently managing commission structures. This disconnect limits profitability and control for both hotels and their sales partners.
Solution
Wink provides a platform that directly connects hotels with affiliates and influencers, enabling them to negotiate custom deals and manage commission structures. The platform offers hotels a suite of tools to sell rooms and ancillary services, such as spa treatments and event spaces, directly through various online channels. Affiliates gain access to a wide range of hotel partners and marketing tools to monetize their influence and earn commissions on bookings. By streamlining the booking process and fostering direct relationships, Wink aims to reduce reliance on traditional OTAs and increase revenue for both hotels and their sales partners.
Target Audience
The primary target audience includes hotels and alternative accommodations seeking to increase direct bookings and reduce OTA dependency, as well as influencers, affiliates, and travel agencies looking to monetize their reach through hotel partnerships.
Features
- Direct negotiation and partnership management between hotels and affiliates/influencers
- Booking Engine that allows guests to conveniently browse for rooms and services
- WinkLinks for creating self-branded landing pages to drive direct bookings
- Social Share tool for affiliates to seamlessly share booking links on social media
- API for powering online travel agencies and integrating with existing systems
- Commission management tools for hotels to maintain control over payouts
- Performance-based pricing model where fees are only charged on successful bookings