WinFlip
WinFlip is an AI-powered campaign communications platform that helps local political candidates, elected officials, and their teams draft messages in their authentic voice and plan strategic outreach. The platform includes Winnie, an AI strategist that provides daily briefs and recommendations, plus a voice profile that learns a user's speaking style from uploaded speeches, posts, and videos. WinFlip is free until February 1, 2027, with paid plans starting at $39 per month.
- Data & Analytics
- AI Agents
- Marketing Technology
- Artificial Intelligence
- Software Only
- Government Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Local political campaigns often rely on expensive consultants, spreadsheets, and gut feel to make strategic decisions, leaving candidates without clear data on where to focus their limited time and budget. This is especially acute in local races like school board and city council, where the consultant ecosystem barely shows up and campaigns struggle to allocate resources effectively.
Solution
WinFlip provides a campaign intelligence platform that delivers precinct-level math and a clear path to victory for local candidates. The platform calculates a proprietary WinFlip Number—combining flippable votes from the other side with persuasion votes from the candidate's own base—proving that candidates don't need to reach 50% + 1 to win. WinFlip ranks every precinct as target, persuade, or skip, with a real walk order, and includes Winnie, an AI strategist that provides daily briefs, drafts communications across channels, and recommends budget allocations. The platform also includes a compliance calendar that tracks filing deadlines and reporting windows, ensuring campaigns never miss a critical form.
Target Audience
Primary customers are local political candidates running for school board, city council, and state house, as well as their campaign staff and managers who need affordable, data-driven strategic guidance. The platform also serves elected officials and communications teams looking to stay connected with constituents year-round.
Features
- WinFlip Number: proprietary math combining flippable votes and persuasion votes to show the actual number needed to win, not 50% + 1
- Path to Victory: every precinct ranked target/persuade/skip with a real walk order, including past turnout, registration drift, persuasion scores, and household-level intel
- Winnie AI strategist: daily morning briefs, answers to campaign questions, and grounded recommendations based on the candidate's plan, numbers, and voice
- Voice profile: learns a user's speaking style from uploaded speeches, posts, and YouTube links (auto-transcribed), then sorts materials by topic to keep tone consistent across all drafts
- Channel-specific drafting: one idea generates ready-to-use versions for social posts, fundraising emails, op-eds, and press releases, each tuned to the medium and voice
- Team workflow: built-in approvals, version tracking, team chat, and scheduled sends so nothing goes out without the right sign-off
- Radar: monitors community conversations and surfaces message ideas so candidates can set the agenda rather than chase it
- Compliance calendar: tracks jurisdictional filing deadlines, reporting windows, and petition cutoffs automatically