WinFlip is a campaign intelligence platform that gives local candidates precinct-level math, a clear path to victory, and an AI strategist named Winnie. It replaces guesswork with a proprietary WinFlip Number that calculates flippable votes and persuasion targets, then allocates budget across channels. The platform is currently available in Virginia and offers a free 24-hour trial.
Funding
Funding not disclosed
Founders
Product
Problem
Local political campaigns often rely on expensive consultants, spreadsheets, and gut feel to make strategic decisions, leaving candidates without clear data on where to focus their limited time and budget. This is especially acute in local races like school board and city council, where the consultant ecosystem barely shows up and campaigns struggle to allocate resources effectively.
Solution
WinFlip provides a campaign intelligence platform that delivers precinct-level math and a clear path to victory for local candidates. The platform calculates a proprietary WinFlip Number—combining flippable votes from the other side with persuasion votes from the candidate's own base—proving that candidates don't need to reach 50% + 1 to win. WinFlip ranks every precinct as target, persuade, or skip, with a real walk order, and includes Winnie, an AI strategist that provides daily briefs, drafts communications across channels, and recommends budget allocations. The platform also includes a compliance calendar that tracks filing deadlines and reporting windows, ensuring campaigns never miss a critical form.
Target Audience
Primary customers are local political candidates running for school board, city council, and state house, as well as their campaign staff and managers who need affordable, data-driven strategic guidance.
Features
- WinFlip Number: proprietary math combining flippable votes and persuasion votes to show the actual number needed to win, not 50% + 1
- Path to Victory: every precinct ranked target/persuade/skip with a real walk order, including past turnout, registration drift, persuasion scores, and household-level intel
- Winnie AI strategist: daily morning briefs, answers to campaign questions, and grounded recommendations based on the candidate's plan, numbers, and voice
- Archetype Discovery: six primary voices (Builder, Fighter, Storyteller, Strategist, Unifier, Visionary) × six secondary backbones = 30 unique voice fingerprints that drive all AI-generated drafts
- Communications drafting: one brief generates email blasts, volunteer SMS, social posts, and door scripts, each tuned to the medium and the candidate's voice
- Compliance calendar: tracks jurisdictional filing deadlines, reporting windows, and petition cutoffs automatically