The startup offers an online will management platform that guides users through creating legally binding wills and powers of attorney for personal care and property. This service enables individuals to efficiently organize their end-of-life arrangements, ensuring their estate and final wishes are clearly documented and accessible.
Funding
$2.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many Canadians lack legally binding wills and powers of attorney, leaving their estate and healthcare decisions vulnerable to provincial intestacy laws and court intervention. Traditional methods of creating these documents can be time-consuming and expensive, creating a barrier to entry for many individuals with straightforward estate planning needs.
Solution
Willful provides a comprehensive online platform that empowers Canadians to create legally-valid wills and power of attorney documents from the convenience of their homes. By answering a series of guided questions, users can generate customized documents tailored to their specific circumstances in as little as 20 minutes. The platform offers a cost-effective alternative to traditional legal services, making estate planning accessible to a broader audience. Willful's documents are designed in collaboration with experienced estate lawyers to ensure compliance with provincial regulations, and the platform provides detailed instructions for proper signing and witnessing to ensure legal validity.
Target Audience
Willful primarily targets Canadian adults with straightforward estate planning needs who want a convenient and affordable way to create legally-valid wills and power of attorney documents.
Features
- Guided questionnaire to create customized legal wills and power of attorney documents
- Collaboration with experienced estate lawyers to ensure compliance with provincial laws
- Detailed instructions for signing and witnessing documents to ensure legal validity
- Secure platform with AES-256, block-level storage encryption
- Free unlimited updates to documents
- Option to register wills with Canada Will Registry
- Support for various family structures and estate planning needs, including specific gifts, charitable donations, and guardianship for minors and pets