WillaPay is a mobile‑first platform that lets freelancers, creators, and influencers request payments, generate invoices, and handle tax and compliance paperwork with a few taps. The app provides instant balance updates, an early cash‑out option for qualified invoices, and a dedicated debit card for business expenses, while brands and agencies can use its API to automate large‑scale payouts.
Funding
$18M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFCFounders
Product
Problem
Freelancers, creators, and influencers often face delayed payments, complex invoicing paperwork, and the need to manage tax and expense tracking across multiple platforms. These friction points reduce cash flow and increase administrative overhead.
Solution
Willa provides a mobile‑first payment and invoicing platform that lets creators request payments from brands and agencies with a few taps. The app generates professional invoices, handles required paperwork (W‑9s, vendor forms) and offers instant balance updates when clients pay. For qualified invoices, users can access an early cash‑out feature for a small fee, ensuring immediate liquidity. Willa also offers a dedicated debit card that consolidates business expenses and includes free tax‑return preparation by a certified CPA for eligible users. An API and enterprise integrations enable brands and agencies to automate creator payouts, while the service guarantees payment collection and eliminates manual follow‑ups.
Target Audience
Willa serves U.S.-based freelance creators, influencers, and independent contractors, as well as brands, influencer agencies, and talent managers that need to pay these creators efficiently.
Features
- One‑tap payment requests that create branded, customizable invoices and automatically collect client payment details
- Instant balance updates and optional early cash‑out for qualified invoices (fee‑based)
- Automated handling of tax forms, vendor onboarding, and compliance paperwork
- Dedicated Willa debit card for business expenses with free CPA tax filing for qualifying users
- API and custom integrations for brands, agencies, and talent managers to automate large‑scale creator payouts
- Real‑time notifications, in‑app chat support, and a collections team that pursues late payments on behalf of users
- Free unlimited payment requests; express ACH withdrawals at 1.75% and variable cash‑out fees