Wiggles is an online marketplace for Indian pet owners that offers a vet‑curated catalog of dog and cat food, treats, supplements, and pharmacy items, all formulated with clean, human‑grade ingredients and transparent sourcing. The platform also hosts the Wiggles Tribe community, where pet parents can get expert advice, share experiences, and access educational content and events, supporting holistic physical, emotional, and social care for their pets.
Funding
$5.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Pet owners in India often struggle to find a single trusted source for high‑quality, vet‑approved food, treats, health supplements, and pharmacy items for their dogs and cats, leading to fragmented shopping experiences and uncertainty about product safety and efficacy.
Solution
Wiggles operates an online marketplace that aggregates a full range of pet care products—dry and wet food, treats, wellness supplements, and prescription medications—under a single, vet‑curated brand. All items are formulated with clean, human‑grade ingredients and transparent sourcing, ensuring safety and nutritional adequacy. The platform also offers a community hub where pet parents can access expert advice, share experiences, and attend events, reinforcing holistic care that addresses physical, emotional, and social wellbeing. By centralizing product selection, expert validation, and community support, Wiggles simplifies pet care purchasing and helps owners make informed, confidence‑driven decisions.
Target Audience
Primary customers are Indian pet parents who own dogs or cats and seek a reliable, all‑in‑one online source for vetted nutrition, health products, and community support.
Features
- Vet‑approved product catalog covering food, treats, health & wellness supplements, and pharmacy items for dogs and cats
- Human‑grade, preservative‑free formulations with clear ingredient disclosures and ethical sourcing
- Integrated online store with easy navigation, prescription upload, and direct delivery across India
- Community platform (“Wiggles Tribe”) providing peer interaction, expert Q&A, and access to events and educational content
- Holistic care messaging that emphasizes physical, emotional, and social health of pets
- Dedicated sections for specialized lines such as EveryDawg (life‑stage nutrition) and Wiggles Wet Food (fresh, retort‑packaged meals)
- Transparent, responsible brand values emphasizing empathy, inclusivity, and support for stray and community animals